The Breakfast Boost Challenge

Another promotion, another list of fantastic claims about the magical effects of JP products.

Yesterday, Jenny launched the "breakfast boost challenge" which, basically, is a two week routine of replacing your breakfast with a shake and taking a booster before dinner. That's it. A JP shakes pouch costs around £20 for a 20 days supply, while for boosters you need to sign up for a four-month supply, costing £72, which... doesn't even last a month if you take three a day, as outlined in an earlier post.

Let's assume you get one pouch and one month's supply of boosters, making it an eye-watering total of £39.50 for just a trial of these products. Is it worth it? Let's look at the claimed benefits.

Weight loss. Ah, that old chestnut. A JP shake with skimmed milk contains 220 calories. That's about the same as my own breakfast of a protein shake in skimmed milk, so fair enough. But, that's it. You cannot say that weight loss will come with the challenge if you do not know the diet of the customer. If your daily calorific intake is more than your daily recommended allowance, then you gain weight irrespective of what you have for breakfast. The shakes can play a part in helping to reduce your intake, but if your current breakfast is around 220 calories then there is no real point in changing it. Calories are king.

Nutrition. Nutrition is not a benefit; all food contains nutrition. A whopper burger from Burger King has nutrition. So do grapes, so does Weeatabix, etc.

Increased energy, metabolism and better mood. Again, these depend on the overall diet and lifestyle of the customer. You cannot say that the shakes and boosters will give someone increased energy if they are not living and eating healthily.

Feeling fuller for longer and less food cravings. The booster can certainly help with this, that is undeniable. Yet, as explained in a previous post, for the cost of £72 for 90 sachets it is simply unnecessary to spend so much money when you can get just as effective products for much cheaper. If you need to reduce food cravings, eat food with fibre. Kill two birds with one stone by keeping your stomach full with something simple like an apple, which also keeps you full, instead of blowing money away on boosters. This time, JP is undone by the cost of the product rather than its benefit.

Calories cut by 25%. This is my favourite claim because it is just so ludicrous and clearly written by someone who does not have a clue about calorie maintenance. You cannot, in any shape or form, make this claim if you do not know the TDEE of the customer. Mine is 2,500 calories a day. If I eat more, I gain weight, if I eat less, I lose it. If I match it I stay the same.

If I cut my calorific intake by 25% I'd have to be eating 1,875 calories a day. As already mentioned, my current breakfast is roughly the same amount of calories as a JP shake. Thus, if I did this challenge and didn't change my diet other than replacing my protein shake with the JP shake, it would basically stay the same. My calorific intake wouldn't budge an inch, let alone be cut by a whopping 25%.

For all her harping about weight loss, we have seen no progress pics from Jenny since the start of the year when she hopped back onto the JP bandwagon. We're already a month into 2016. When, Jenny, are you going to back up your fantastic claims about these JP wonder products with solid, first-hand evidence?

Also, Jenny has another competition going where the person who adds the most people to the group wins a shakes pouch. The number has changed from 523 to... 521. Nobody is adding anyone again, so that shake won't be going anywhere.

We also await to see the winner of the blender for Jenny's January promotion. Considering one person did make a purchase, the blender should have a new home. But, this is Jenny we're talking about who has a dodgy history with promotions as already outlined in a previous post.

Total figures for 2016 to date: members of group: 521. Products sold: 1. Members recruited: 0. Total earnings: £25.