Jenny's £50 Bargain

Do you want my honest opinion, Jenny? Well obviously you don't but I'm going to give it here anyway:

I would say that you are full of absolute crap. For context, the £50 Jenny is alluding to is the £50 joining fee it costs to become a distributor of Juice Plus. Distributors market this as buying your own "business" that can grow into making, as Jenny has claimed in a previous advert, as much as a six figure sum within two years of joining. She then posts to success stories of a number of distributors for proof of the scheme's success.

Here's the problem: Juice Plus is already wholly saturated by distributors.

I don't have figures to hand but already the market is saturated with numerous distributors. In my city alone I have no doubt that Jenny is competing with her own friends in trying to sell products to the same catchment area of people. So before you even think about making big money you have to consider who on earth you have left to sell to.

To compensate, JP incentivises distributors by giving them bonuses for each new distributor they sign up. So, Jenny stands to make a bit of money for every new person she signs up to the company; I assume she would also get a slice of each profit each of her down lines make. So rather than try to limit the number of distributors in her area, Jenny is encouraged to sign up even more. So, instead of competing against ten distributors, for instance, she'll be competing with 11, 12, 13 and so on - and that's without taking into account all the other new distributors being signed up by competitors!

This means that for each distributor signed up to the company, that's one less customer to sell to and one more competitor to compete with.

Jenny wants you to think that signing up for JP for a meager sum of £50 will lead to riches, but doesn't actually explain this business model - and now you can see why. It is an awful model to work with. It will get to the stage where new distributors will have nobody left to sell to. And what does that remind you of? Of course - a pyramid scheme.

Tell us, Jenny: other than your complete failure to lose weight thanks to these miracle products, can you tell us how much money you have actually made since joining back in May? Spare people the smoke and mirrors of fast cars and big houses and show us the balance sheet - YOUR balance sheet.

Funnily enough, I don't think she ever will.