Sunday 18 October 2015

Jenny hits Brighton: JP Conference 2015

This weekend Jenny has travelled more than half the country to Brighton for this year's JP conference. From what I see it is a big get-together of distributors to pat each other on the back for a hard year of selling, recruitment and an opportunity for the bigger fish to keep dangling the promises-of-riches carrot over their heads.

So far, Jenny has posted two updates onto the Facebook page. The first is a clichĂ© photo of her capsules along with the line (paraphrased) "great party last night, glad I took my pills!" Right off the bat this is pretty contradictory as nights out, and the huge volumes of alcohol that goes with it, is a sure-fire way to take in way too much calories. Furthermore these pills are unlikely to be much help as a hangover cure considering the water is extracted from the final product. Three likes, all from distributors.

The second thing Jenny posted is a video of  a lady I shall call Clara who gives an emotional pitch about how becoming a JP distributor changed her and her family's life. Apparently she is now raking in about £16k a month and as such both she and her husband have retired from work. Clara also speaks about how first she was "materialistic" and bought flashy cars and Rolex watches, before looking at the bigger picture and investing in her kids and focusing on "helping" people like her down-lines and the public.

Jenny, of course, laps this up and sees Clara as an inspiration, without noticing a few big red flags:

- Clara is an attractive young woman. This may sound trivial, but it is an important point. Every time there is a JP success story, they are unanimously attractive women, usually young. This is telling, as it shows that JP wholly care about image for the brand. Jenny, being fat, has no chance on this basis alone because nobody will take her seriously.

-No detail is mentioned about how Clara makes £16,000 a month. That's £192,000 a year. For Clara to be earning that much requires her to have an insanely high number of down-lines making phenomenal amounts of sales like clockwork.

-The classic JP mixed message is apparent. JP loves to claim that the business is all about "helping" people to make healthy choices and become rich. Yet, the overall message is "join us, become rich". Clara dropped in a few enticing details (flashy cars, Rolex watch, buying a nice house, retiring early) specifically to get distributors thinking about how they could benefit from the scheme. It's not remotely about helping other people, it's about generating greed so that people at the top of the company get more money. Again, it's a classic pyramid scheme.

-The whole conference is a scam. As mentioned previously, a big chunk of JP's income comes not from the sales of the products, but from the distributors who think they're going to become rich. Jenny, for instance, has had to buy a ticket for the conference where there will no doubt be stalls selling JP memorabilia and other products. It's easier to get money from people who believe in the scheme than it is from the general public where a huge number (hopefully a majority) see through the smoke and mirrors of what are essentially overpriced, overrated junk. JP see the conference as an opportunity to fuel the greed of their distributors and get more money from them - that's all they do it for. The real decision making is done by a board in a cushy boardroom. Also, travel and accommodation isn't catered for; Jenny and her "colleagues" are out of pocket there as well.

And by the way, no likes at all for the video. That should be telling for Jenny, but it won't register to her.

So yes, Jenny, while I hope you do enjoy your stay in Brighton, can you at least factor in the cost this whole event and how it squares up to your income from JP sales/down-line recruitment? Surely if this is a lucractive business you'll still be in the black? I very much doubt it.

Note: current Facebook membership at 584.

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